Custom Objects
Your data,
your structure.
Custom objects, fields, layouts, record types, and picklists. Build exactly the data model you need — no developer required. Available on Plus plan.
Objects
Custom Objects
Fields
Custom Fields
Layouts
Page Layouts
Types
Record Types
Features
Everything you need. Nothing you don't.
Custom Objects
Define new object types beyond the built-in entities. Create anything: assets, projects, vendors, certifications.
Custom Fields
Add text, number, date, picklist, lookup, formula, and file fields to any object. Drag-and-drop field editor.
Page Layouts
Customize the detail page layout for any object. Arrange fields, sections, and related lists to match your workflow.
Record Types
Different record types per object with different layouts and picklist values. Sales deals vs partner deals, for example.
Picklists & Paths
Define dropdown options and stage paths. Guided processes that move records through defined steps.
API & Webhook Access
Custom objects are fully accessible via the REST API and webhook triggers. Build integrations against your custom data model.
Full personalization
Shape the system around how you actually work.
Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.
How it works
Up and running in minutes.
01
Define your object
Name, fields, relationships.
02
Configure layouts
Arrange fields and sections for your team.
03
Use everywhere
Custom objects work with workflows, reports, API, and webhooks.
FAQ
Frequently asked questions.
Which plan includes custom objects?
Custom objects are included in the Plus plan and above. The Plus plan costs $20/mo total — not per user — and includes custom objects, custom fields, page layouts, record types, picklists, and full API access.
Are there limits on the number of fields or objects?
The Plus plan includes generous limits for custom objects and fields. Enterprise plans offer higher limits for teams with complex data models. Contact us if you need specific numbers for your use case.
Do custom objects work with workflows?
Yes. Custom objects are fully integrated with the workflow automation engine. You can trigger workflows on custom object creation, field changes, or stage transitions — just like built-in objects.
Can I access custom objects via the API?
Yes. Custom objects are fully accessible via the REST API and webhook triggers. You can create, read, update, and delete records, and subscribe to webhook events for any custom object.
Pay-as-you-go transparency
Published unit rates and prepaid add-ons.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
AI generations $0.20-$0.75 each
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Premium leads $0.03 per lead
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Managed calls $0.05/min
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Prepaid wallet
Add wallet funds before extra usage starts.
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Built for builders. Priced for startups.
One platform.
One platform.
Start free.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.