Form Builder

Capture leads.
Straight into your pipeline.

Build forms with custom fields, embed them anywhere, and watch leads flow directly into your pipeline. No Zapier needed. No data sync delays.

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Custom

Fields

Embeddable

Any Website

Direct

No Middleware

Conditional

Smart Logic

Features

Everything you need. Nothing you don't.

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Drag-and-Drop Builder

Build forms visually. Add text, dropdowns, checkboxes, file uploads, and custom fields.

⟶

Direct Sales Integration

Submissions create contacts and leads instantly. No middleware, no sync delays, no third-party connectors.

◫

Embed Anywhere

Copy a snippet and embed on any website. Responsive design. Custom styling to match your brand.

⑂

Conditional Logic

Show/hide fields based on previous answers. Smart forms that adapt to the respondent.

⚡

Workflow Triggers

Form submissions can trigger workflows: assign leads, send emails, create tasks, notify reps.

◉

Submission Tracking

View all submissions in OpenAva. Filter, search, and export. Track conversion rates per form.

Full personalization

Shape the system around how you actually work.

Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.

Custom modulesAdd operational areas like intake, service delivery, approvals, vendors, recruiting, or client success.

Custom fieldsCapture statuses, source details, dates, files, formulas, picklists, owners, and records unique to the business.

Custom objectsModel records like properties, applications, work orders, donors, menus, contracts, assets, or anything else.

Custom workflowsBuild reminders, approvals, assignments, reports, and follow-up sequences that keep work moving.

How it works

Up and running in minutes.

Build your form

Add fields, set up logic, customize styling.

Embed or share

Copy the embed code or share a direct link.

Convert leads

Submissions create customer records and trigger workflows automatically.

FAQ

Frequently asked questions.

How many forms can I create?

There is no limit on the number of forms you can create. Build as many forms as you need for different campaigns, landing pages, or use cases — all included in your plan.

Can I use custom OpenAva fields in my forms?

Yes. Any custom field you create in OpenAva — text, dropdown, checkbox, date, number, or file upload — can be added to your forms. Submissions map directly to the corresponding contact or lead fields.

Can I embed forms on external websites?

Yes. Every form generates an embed snippet you can paste into any website — WordPress, Webflow, Squarespace, static HTML, or any other platform. Forms are fully responsive and can be styled to match your brand.

Do form submissions trigger workflows?

Yes. You can set up workflows that fire automatically when a form is submitted. Assign leads to reps, send confirmation emails, create follow-up tasks, or trigger any other workflow action — all without manual intervention.

Pay-as-you-go transparency

Published unit rates and prepaid add-ons.

Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.

AI generations $0.20-$0.75 each

Use text, social, landing page, image, and background-removal tools with published per-use rates.

Premium leads $0.03 per lead

Prepay for premium lead generation when your team needs more contacts beyond plan allowances.

Managed calls $0.05/min

Add managed call minutes for tracking numbers, lead attribution, and client communications.

Usage	Price
Templates/designer	$0
Text/social AI generation	$0.20 each
Long-form or landing page draft	$0.50 each
AI image generation/edit	$0.75 each
Background removal	$0.50 each
Premium Lead Generation	$0.03 per lead
Managed call minutes	$0.05/min
Extra connected account	$5/account/mo or $10/mo per 3-account pack

Prepaid wallet

Add wallet funds before extra usage starts.

Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.

Add-on	Price	Wallet value
Wallet XS	$5	$5
Wallet S	$10	$10
Wallet M	$25	$25
Wallet L	$50	$50
Wallet XL	$100	$100
Extra Account Pack	$10/mo	3 extra connected accounts

Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.

Built for builders. Priced for startups.

One platform.
Start free.

Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.