Sales Pipeline
See every deal.
Close more of them.
Visual kanban pipelines, deal tracking, forecasts, territories, sales teams, and competitor tracking. All built into Ava Business OS — no separate tool.
Kanban
Visual Pipeline
Forecasts
Real-time
Territories
Built-in
Teams
Sales Teams
Features
Everything you need. Nothing you don't.
Visual Kanban Boards
Drag-and-drop deals across stages. See your entire pipeline at a glance. Custom stages per pipeline.
Deal & Opportunity Tracking
Track deal value, probability, expected close date, competitors, and line items. Full history per deal.
Sales Forecasting
Revenue forecasts by pipeline, rep, or territory. Quota tracking and weighted pipeline value.
Territories & Sales Teams
Assign reps to territories. Create sales teams with managers. Round-robin lead assignment.
Competitor Tracking
Log competitors on each deal. Track win/loss reasons. Build competitive intelligence over time.
Quotes & Proposals
Generate quotes with line items, price books, and discount schemes. Convert won deals to orders and invoices.
Full personalization
Shape the system around how you actually work.
Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.
How it works
Up and running in minutes.
01
Build your pipeline
Define stages, assign reps, import deals.
02
Track and forecast
Visual boards show deal progress. Forecasts update in real time.
03
Close and invoice
Won deals convert to quotes, orders, and invoices — all in one system.
How we compare
Stop overpaying for less.
| OpenAva | Pipedrive | Monday CRM | Close | |
|---|---|---|---|---|
| Price (5 users) | $20/mo total | $70-495/mo | $50/mo | $145-745/mo |
| Visual pipeline | ✓ | ✓ | ✓ | ✓ |
| Forecasting | ✓ | ✓ | ✕ | ✓ |
| Territory management | ✓ | Add-on | ✕ | ✕ |
| Competitor tracking | ✓ | ✕ | ✕ | ✕ |
| Quote generation | ✓ | ✕ | ✕ | ✕ |
| Invoicing | ✓ | ✕ | ✕ | ✕ |
| Email sequences | ✓ | Add-on | ✕ | ✓ |
| Marketing included | ✓ | ✕ | ✕ | ✕ |
FAQ
Frequently asked questions.
Can I customize pipeline stages?
Yes. You can create unlimited pipelines, each with custom stages, win probabilities, and rotting thresholds. Rename, reorder, or color-code stages to match your sales process.
How do I import existing deals?
Upload a CSV with deal name, value, stage, and contact info. OpenAva maps columns automatically and creates deals with full contact associations. You can also import directly from Pipedrive, HubSpot, or Close.
How does sales forecasting work?
Forecasts are calculated from deal values weighted by stage probability and expected close dates. You can view forecasts by pipeline, rep, territory, or time period. Quota tracking shows each rep's progress against their target.
How does the pipeline connect to invoicing?
When you mark a deal as won, you can generate a quote directly from the deal's line items. Approved quotes convert to orders and invoices with one click — no re-entering data or switching tools.
How is OpenAva different from Pipedrive?
Pipedrive is a standalone pipeline tool that charges $14-99 per user per month. OpenAva includes pipeline management, forecasting, territory management, competitor tracking, quoting, invoicing, email sequences, and marketing automation — all for $20/mo total, not per user.
Pay-as-you-go transparency
Published unit rates and prepaid add-ons.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
AI generations $0.20-$0.75 each
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Premium leads $0.03 per lead
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Managed calls $0.05/min
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Prepaid wallet
Add wallet funds before extra usage starts.
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Built for builders. Priced for startups.
One platform.
One platform.
Start free.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.