CallRail charges platform fees on top of per-number costs. OpenAva uses a BYOK Twilio model — you pay Twilio directly at cost, with call tracking built into your CRM for 1/10th the price.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| CallRail |
|---|---|---|
| Monthly platform fee | ✓ $0 (included in $20/mo plan) | $45-145/mo |
| Per number cost | ✓ $1/mo (Twilio direct) | $3-5/mo |
| Dynamic number insertion | Included | Included |
| Call recording | Included (via Twilio) | Included |
| Call attribution | Included | Included |
| CRM integration | ✓ Built-in (native CRM) | Separate tool required |
| Lead auto-creation | ✓ Automatic from every call | Requires integration setup |
| AI-powered responses | ✓ Included | Premium add-on |
| SMS messaging | Included (via Twilio) | Included |
| BYOK (your own Twilio) | ✓ Yes — zero markup | No |
| Per-minute markup | ✓ $0 (pay Twilio direct) | Platform markup on usage |
| Contract required | No | No (but annual saves 20%) |
CallRail's real cost for a startup tracking 10 numbers.
We respect CallRail. They built a great call tracking product. Here's where they still lead:
Where we win — and why startups are switching:
Sign up for OpenAva Plus ($20/mo), connect your Twilio account under Settings > Integrations, and provision your tracking numbers. You can run both tools in parallel during migration. Most teams switch in under a day.
Yes. You can port your existing numbers to Twilio, then use them in OpenAva. Twilio handles the porting process — it typically takes 7-10 business days for US numbers. Your calls continue working throughout the transition.
Yes. OpenAva uses a BYOK (Bring Your Own Key) model — you connect your own Twilio account and pay Twilio directly for usage. This eliminates platform markups and gives you full control over your phone numbers and billing.
Add a small JavaScript snippet to your site. OpenAva automatically swaps your business number with a tracking number based on the visitor's traffic source — Google Ads, organic, direct, referral, etc. Attribution data flows straight into your CRM.
Yes. Call recording is handled through Twilio's built-in recording capabilities. Recordings are stored in your Twilio account and linked to the contact record in OpenAva's CRM. You control retention and compliance settings directly in Twilio.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.