HubSpot is great — until you see the invoice. OpenAva gives you the same CRM, marketing, and sales tools at 1/40th the price. No per-seat charges. No module upsells. AI included.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| HubSpot |
|---|---|---|
| Monthly price (5 users) | ✓ $20/mo flat | $250+ (Starter), $800+ (Pro), $3,600+ (Enterprise) |
| Users included | ✓ Unlimited | Per-seat ($15-50/user) |
| Contact records | 25,000 (Plus) | 1,000 (Free), 15M (Starter+) |
| Sales pipeline | Included | Included |
| Email sequences | ✓ Included | Professional ($800+/mo) |
| Lead scoring | ✓ Included | Professional ($800+/mo) |
| Marketing automation | ✓ Included | Professional ($800+/mo) |
| A/B testing | ✓ Included | Professional ($800+/mo) |
| Custom objects | ✓ Included | Enterprise ($3,600+/mo) |
| Workflow automation | ✓ Included (Plus) | Professional ($800+/mo) |
| Call tracking | ✓ Included (Plus) | Not included (need add-on) |
| AI features | ✓ Included | Enterprise ($3,600+/mo) |
| Identity verification | ✓ Included | Not available |
| Invoicing | ✓ Included | Not included (need QuickBooks) |
| HR module | ✓ Included | Not available |
| Bilingual EN/ES | ✓ Native | Limited |
| API access | Included | Included |
| Contract required | ✓ No | Yes (annual) |
HubSpot's real cost for a startup with 10 users.
We respect HubSpot. They pioneered inbound marketing. Here's where they still lead:
Where we win — and why startups are switching:
Yes. OpenAva supports CSV import for contacts, companies, and deals. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans — we will move your data, recreate your pipelines, and make sure nothing gets lost.
Not yet as a native two-way sync, but you can connect OpenAva and HubSpot via our API or through Zapier/Make. Most customers fully replace HubSpot rather than run both side by side.
OpenAva runs on Cloudflare's global edge network with built-in redundancy across 300+ data centers. Our API is served from the same infrastructure trusted by Fortune 500 companies. Uptime has been 99.9%+ since launch.
HubSpot has a larger ecosystem of third-party integrations (1,500+ vs our 43), a more mature reporting/dashboard builder, a bigger template marketplace, and stronger brand recognition. If you rely heavily on niche HubSpot integrations, check our integrations page first.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we don't have a 5,000-person sales team to fund, and (3) we believe CRM software is overpriced. We pass the savings to you.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.