Monday.com is a project management tool with a CRM bolted on. OpenAva is a purpose-built CRM with sales, marketing, HR, invoicing, and call tracking — all included.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| Monday.com |
|---|---|---|
| Monthly price (5 users) | ✓ $20/mo flat | $50-120/mo |
| Users included | ✓ Unlimited | Per-seat ($10-24/user) |
| Sales pipeline | ✓ Purpose-built CRM | Board-based (spreadsheet) |
| Contact management | ✓ Full CRM with timeline | Basic (row-based) |
| Email sequences | ✓ Included | Not available |
| Marketing automation | ✓ Included | Not available |
| Lead scoring | ✓ Included | Not available |
| Call tracking | ✓ Included (Plus) | Not available |
| Invoicing | ✓ Included | Not available |
| HR module | ✓ Included | Not available |
| Custom objects | Included | Custom boards |
| AI features | ✓ Included (all plans) | Limited (Enterprise) |
| Identity verification | ✓ Included (US + MX) | Not available |
| Project management | Not included | Core strength |
| Gantt charts | Not included | Included |
| Bilingual EN/ES | ✓ Native | Limited |
| API access | Included | Included |
| Contract required | No | No |
Monday CRM's real cost when you need a full business stack for 10 users.
We respect Monday.com. They built a great project management platform. Here's where they still lead:
Where we win — and why teams switch their CRM to OpenAva:
Yes. OpenAva supports CSV import for contacts, companies, and deals. Export your Monday boards as CSV and import them directly. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans.
Monday.com started as a project management tool and added CRM features later. It works well for basic contact tracking and deal pipelines, but lacks depth in areas like marketing automation, lead scoring, email sequences, call tracking, and invoicing — features purpose-built CRMs include natively.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we don't have a massive sales team to fund, and (3) we believe CRM software is overpriced. We pass the savings to you.
OpenAva focuses on CRM, marketing, sales, HR, and invoicing — not project management. If you need Gantt charts or sprint boards, Monday.com is the better tool for that. Many teams use Monday for projects and OpenAva for CRM side by side.
OpenAva includes marketing automation, email sequences, lead scoring, call tracking with DNI attribution, invoicing, HR module, identity verification (US + Mexico), AI features on all plans, and bilingual EN/ES support — none of which are available in Monday CRM.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.