Pipedrive is a great pipeline tool — but it's just a pipeline tool. OpenAva gives you pipelines + marketing + invoicing + HR + call tracking, all for less than Pipedrive's per-seat pricing.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| Pipedrive |
|---|---|---|
| Monthly price (5 users) | ✓ $20/mo flat | $70/mo (Essential) — $495/mo (Enterprise) |
| Visual pipeline | Included | Included |
| Email sequences | ✓ Included | Advanced ($34/user/mo+) |
| Marketing automation | ✓ Included | Not included (Campaigns add-on) |
| Lead scoring | ✓ Included | Professional ($49/user/mo+) |
| Call tracking | ✓ Included (Plus) | Not included |
| Invoicing | ✓ Included | Not included |
| HR module | ✓ Included | Not available |
| Custom objects | ✓ Included | Not available |
| Workflow automation | ✓ Included (Plus) | Advanced ($34/user/mo+) |
| AI features | ✓ Included | Power ($64/user/mo+) |
| Bilingual EN/ES | ✓ Native | Limited |
| Users included | ✓ Unlimited | Per-seat ($14-99/user) |
| Identity verification | ✓ Included | Not available |
| API access | Included | Included |
| Contract required | No | No |
Pipedrive's real cost for a team of 10 users on Professional.
We respect Pipedrive. They built one of the best sales UIs out there. Here's where they still lead:
Where we win — and why teams are switching:
OpenAva supports CSV import for contacts, companies, and deals. Export your Pipedrive data from Settings > Export Data, then import directly into OpenAva. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans.
Yes. OpenAva has a full visual pipeline builder with custom stages, rotting indicators, and drag-and-drop deals — similar to Pipedrive. You can create multiple pipelines per workspace and customize fields per stage.
Yes, and it is included in every plan. Pipedrive charges extra for Campaigns ($16/mo) and limits it to basic sends. OpenAva includes email sequences, marketing automation, and A/B testing at no additional cost.
OpenAva includes marketing automation, invoicing, HR module, call tracking with DNI attribution, identity verification, AI features, and bilingual EN/ES support — all built in. Pipedrive focuses on sales pipelines and charges extra for add-ons like LeadBooster, Campaigns, and Web Visitors.
Pipedrive charges $14-99 per user per month depending on the plan. A 10-person team on Professional costs $490/mo before add-ons. OpenAva is $20/mo flat with unlimited users and all features included — no per-seat charges, no add-on upsells.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.