Enterprise-grade CRM features without the enterprise pricing or the 6-month implementation project. Get the tools your team actually needs at 1/100th the cost — live in 5 minutes, not 5 months.
Every feature. Side by side. Salesforce is more powerful in some areas — we are honest about that.
| Feature | 
OpenAva
| Salesforce |
|---|---|---|
| Monthly price (10 users) | ✓ $20/mo flat | $250-3,000/mo |
| Setup / implementation | ✓ 5 minutes, self-serve | 3-6 month project |
| Users included | ✓ Unlimited | Per-seat ($25-300/user) |
| Sales pipeline | Included | Included |
| Contact management | Included | Included |
| Email integration | Included | Included |
| Workflow automation | Included (Plus) | Included (Flow Builder) |
| Reports & dashboards | Included | Advanced (industry-leading) |
| Custom objects | Included | Included |
| API access | Included | Included |
| Call tracking | ✓ Included (Plus) | Not included (add-on required) |
| Marketing automation | ✓ Included | Separate product (Pardot/MCAE) |
| Invoicing | ✓ Included | Not included (need CPQ add-on) |
| HR module | ✓ Included | Not available |
| Identity verification | ✓ Included | Not available |
| AI features | ✓ Included | Einstein AI ($50+/user add-on) |
| Bilingual EN/ES | ✓ Native | Translation packs available |
| Contract required | ✓ No | Yes (annual) |
Salesforce's real cost for a 10-person startup — including what they don't put on the pricing page.
Salesforce is the most powerful CRM on the planet. We respect that. Here is where they genuinely lead:
Where we win — and why small teams are choosing OpenAva:
Yes. OpenAva supports CSV import for contacts, companies, and deals. Export your Salesforce data via Data Loader or Reports, then import directly into OpenAva. Most teams migrate in under a day. We also offer free white-glove migration for Plus and Enterprise plans — we will map your fields, move your data, and recreate your pipelines.
Yes. OpenAva supports custom objects on all plans. You can create custom fields, relationships, and record types. It is not as deeply customizable as Salesforce (no Apex, no Visualforce), but for 90% of small business use cases, it covers what you need without requiring a developer.
Not as a native two-way sync yet, but you can connect OpenAva and Salesforce via our API or through Zapier/Make. Most customers fully replace Salesforce rather than run both, since OpenAva covers CRM, marketing, invoicing, and more in one platform.
Salesforce is the better choice if you have 200+ users, need deep custom development (Apex, Lightning Web Components), rely on specific AppExchange apps, require complex multi-entity reporting across business units, or need compliance certifications like FedRAMP. If you are a Fortune 500 company with a dedicated Salesforce admin team, Salesforce was built for you.
Salesforce Sales Cloud starts at $25/user/month (Starter) and goes up to $300/user/month (Unlimited). For a 10-person team on the popular Pro plan ($80/user), that is $800/month before implementation costs. OpenAva is $20/month flat with unlimited users — no per-seat charges, no module upsells, no annual contract required.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.