Zoho offers a lot — spread across 50+ separate apps with confusing pricing. OpenAva gives you one unified platform with AI included, at a simpler price.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| Zoho |
|---|---|---|
| Monthly price (5 users) | ✓ $20/mo flat | $70-260/mo (CRM only) |
| CRM | Included | Included (Zoho CRM) |
| Marketing automation | ✓ Included | Separate app (Zoho Campaigns) |
| Invoicing | ✓ Included | Separate app (Zoho Books) |
| HR module | ✓ Included | Separate app (Zoho People) |
| Call tracking | ✓ Included (Plus) | Not included |
| AI features | ✓ Included | Add-on (Zia, extra cost) |
| Custom objects | ✓ Included | Enterprise ($52/user/mo) |
| Identity verification | ✓ Included | Not available |
| BYOK AI | ✓ Included | Not available |
| Unified platform | ✓ 1 app, everything built-in | 50+ separate apps |
| Bilingual EN/ES | ✓ Native | Limited |
| Users included | ✓ Unlimited | Per-seat pricing |
| Contract required | No | No (but annual discounts) |
Zoho's real cost for a startup with 5 users needing CRM + invoicing + HR + marketing.
We respect Zoho. They've built an incredible product ecosystem. Here's where they still lead:
Where we win — and why teams are switching:
Yes. OpenAva supports CSV import for contacts, companies, and deals. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans — we will move your data, recreate your pipelines, and make sure nothing gets lost.
OpenAva replaces the core apps most small businesses use: CRM, marketing automation, invoicing, HR, and call tracking — all in one platform. If you rely on niche Zoho apps like Zoho Creator or Zoho Analytics, those are not yet covered, but most teams only use 3-5 Zoho apps anyway.
Zoho CRM alone ranges from $14-52/user/month, and you pay separately for Zoho Books, Zoho People, Zoho Campaigns, etc. OpenAva is a flat $20/month with unlimited users and all modules included. For a 5-person team using CRM + invoicing + HR + marketing, you save over $3,900/year.
Zoho Zia is available as an add-on at extra cost and works across Zoho apps. OpenAva includes AI on every plan at no extra charge — plus we support BYOK (Bring Your Own Key) so agencies can use their own API keys with zero markup.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we bundle everything into one platform instead of selling 50+ separate products, and (3) we believe business software is overpriced. We pass the savings to you.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes with a clear monthly allowance.
Give growing teams more room for campaigns, lead generation, and call tracking.
For higher-volume teams that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.